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Assaf Granit
 

Assaf Granit's Logo

About

"I was born and raised in Jerusalem and I always loved the city. She is my inspiration. Following my grandmother and exploring the different tastes and aromas of the Jerusalem’s streets — from the stalls in the markets to her frying pan. My grandmother's story is one that tells of the heritage of my cooking: my grandma Lea was born in Poland where, like me, she learned to cook from her grandmother. The food she cooked came from the eastern European shtetl. This is where our ancestors lived, loved, worked, and prayed. When she came to Jerusalem she found herself in an entirely new world. Her neighbors came from all over the world and, like herself, received all of their early culinary education from their grandmothers. like her. This is what is so special about the city of Jerusalem. It is the center of the world and it draws people from all backgrounds and walks of life. While my grandmother was cooking she was also constantly talking with her neighbors through the windows; the woman next door was born in Morocco and taught her how to use saffron. A woman down the street came from Yemen and she taught her how to make Malawah. I had always wanted to open my own restaurant, a place that would reflect the secrets of my grandmother and the culinary secrets of Jerusalem, and together with my best friend and fellow chef, Uri Navon, we have made this dream come true. Whether in Jerusalem's Machneyuda or London's Coal Office or Paris's Shabour and Balagan, each and every of my 13 restaurants have their own personality and story, yet they share this amazing encounter between the streets of Jerusalem and of the experiences and lessons I learned"

Lectures & Workshops

Assaf Granit's lectures touch not only the world of restaurateurs, food research and the integration of cultures, but also the world business and entrepreneurship in general. choose a lecture or a workshop to fit your team.

In the line of fire

Decision making under pressure – whether in the kitchen or the back office.

Innovation

The restaurant experience in
modern day living.

Restaurant A-Z

How to make it or break it in the business – the tough numbers behind the beautiful dishes.

Events

private and business events tailored to
the clients every need.

Workshops

cooking workshops and demonstrations suited for private groups and organizations alike.

Food throughout history

The connection between Fredinand the 2nd and spaghetti with tomato sauce.

Restaurants

The ’MachneYuda’ Group

MachneYuda

MachneYuda

10 Beit Ya'akov, Jerusalem

Coal Office

Coal Office

2 Bagley Walk, London N1C 4PQ

Shabour

Shabour

19 Rue Saint-Sauveur, Paris

Baba

Baba

10 • BOULEVARD MARÉCHAL JUIN

Berta

Berta

Stresemannstraße 99, 10963 Berlin

Boubale

Boubale

6 Rue des Archives, 75004 Paris

DKL

DKL

3 Dekel st. Jerusalem

Hasadna

Hasadna

28 Hebron road, Jerusalem

Kapara

Kapara

9 Rue d'Alger, 75001 Paris

Sella

Sella

plage de public Saint Barthélemy, 97133

Shana

Shana

14 Rue Saint-Sauveur, Paris

Tekes

Tekes

4 bis Rue Saint-Sauveur, 75002 Paris

Tzemah

Tzemah

1 Dekel, Jerusalem

Yudale

Yudale

11 Beit Yaacov st. Jerusalem

TV Shows

Game of Chefs

A reality program featuring amateur and cooking professionals competing for the title of “talented chef in Israel” Chef Assaf Granit, together with two other prominent chefs in Israel, served as mentors for the young cooks in the first stage with auditions and the selection of contestants. Through the second stage with the establishment of three groups to compete (each group led by each chef) each other to the final where the young cooks competed head to head.

Food Truck

A follow-up program for the “Game of Chefs”. In this program, the competitors are the mentors themselves. Assaf Granit, Moshik Roth and Meir Adoni competed for the most successful dish. Each of the chefs received a truck with a kitchen, an assistant (who is actually an Israeli celebrity) and a purpose - to assemble a dish connected to the city where the trucks are parked in the same episode. Each couple, chef and celebrity was given only one hour to complete the task. The successful dish was chosen by passersby.

Kitchen Nightmares

The Israeli version of “kitchen Nightmares”. Chef Assaf Granit visits various restaurants that experience administrative difficulties. Together with the restaurant owner, he examines the business, locates the places where the restaurant is not conducted properly and accompanies it until it improves management, culinary and visual.

Special Projects

The ACT Innovation Hub

Connecting FoodTech & Culinary

The ACT Innovation Hub is a platform connecting the culinary world with technology, enabling disruptive food-related businesses to make the transition from a technology company to a food company.

At ACT we support the development of new innovative food startups: providing them critical culinary and operational advisory, supporting their go to market strategy, and helping founders scale and raise funding.

We bring culinary experience, strategic thinking, and a strong business approach.

The Founders of ACT are Chef Assaf Granit, Merav Oren, and Carmit Oron, who see their mission as part of a journey to support FoodTech startups,
focused on helping them to formulate their culinary & go-to-market strategy,
create collaborations with multinational companies scale up and raise funding.

The partners at The ACT Innovation Hub, as part of their strategy, will support the development of new innovative food products, launching a unique model:
a part-time Executive Chef service, providing critical advisory and operational experience, and enabling companies to make the transition from a technology company to a food company.

CookBooks

The Palomar Cookbook

The Palomar - The Cookbook

From southern Spain through North Africa to the Middle East, the book of the award-winning Palomar restaurant takes traditional dishes and re-translates them through the eyes of a chef in a modern kitchen.

Otto Ochel Cookbook

Otto Ochel - A taste of Jerusalem

23 neighborhoods, 23 guests, 23 recipes. “Otto Ochel” is a culinary-social-artistic journey by chef Assaf Granit, together with the "cultural season" in the streets of Jerusalem.

Awards

Michelin Star

2021-2024

Best restaurant in UK

2015

Most Creative Restaurant 

2021

Most Creative Restaurant 

2021

Most Creative Restaurant 

2021

Most Creative Restaurant 

2021